Broadmeadows Central – Proposition 3047

Hume City Council, in partnership with the Victorian Department of Sustainability and Environment, AR Magazine and Gandel Retail Management have announced the Stage 1 winners of the innovative national design competition, Proposition 3047. The competition attracted many of Australia’s best designers and architects with an ambition to make their mark on the Broadmeadows Transit City precinct and transform six key locations in Broadmeadows Central.

Hume Mayor, Cr Adem Atmaca stated Proposition 3047 is a real coup for Hume City, and the competition also compliments the Transit City Masterplan and Melbourne 2030 objectives for sustainable urban growth. The judging panel comprised some of Australia’s leading architects and representatives from Hume City Council, the Property Council of Australia and the Department of Sustainability and Environment. Victoria’s Government Architect, Mr John Denton chaired the judging panel and announced the short-listed winners, presenting each with a $15,000 cheque in prize money.

The Stage 1 winners, each allocated a site, are: Staughton Architects; Darragh O’Brien Architect, Thomas McArthur, Gina Skoutas, Michael Cica and Will Hosikia; Bligh Voller Nield; Adam Dettrick Architect and Nora Schoennemann Architect; Ashton Raggatt McDougall; and Hayball Leonard Stent Architects, Shane Murray and Sense Architecture.

Urban design and dynamic change

The Broadmeadows Transit City Masterplan, the driving force behind Proposition 3047, is already beginning to take shape. Council and major business are currently investing significant funds into the development of the area. Hume’s $14 million Hume Global Learning Centre was completed three years ago and has received national and international acclaim. A new $23 million, 6,000 square metre Hume City Council Office is presently under construction on the land next to the Global Learning Centre. The design of the Civic Plaza and major public space to the north of the Hume Global Learning Centre is about to commence. Gandel Retail Management has started construction of a $30 million entertainment and youth fashion precinct and the first multi-decked car park in the Broadmeadows Transit City precinct.”

The competition will now move into Stage 2, involving a final assessment of the shortlisted designs for commercial viability. The culmination of Proposition 3047 at a gala dinner in October, will include an exhibition and public forum and the presentation of a series of awards. These will include the Design Excellence Award, Sustainability Award and the People's Choice Award.